How To Start Freelancing On Upwork

As a beginner, sometimes it feels like rocket science when starting out freelancing and landing high-paying clients on Upwork. If this is your challenge, then you are in the right place.

In this article, I’m going to walk you through all the steps you require to start freelancing on Upwork, build a strong profile that stands out, win clients, and land your first-ever job on Upwork as you embark on your freelance career. 

What Is Upwork And How Does It Work?

Upwork is the leading global freelance marketplace. An online platform that connects businesses with independent professionals, powering remote jobs and flexible careers. 

Upwork allows clients to post job listings and receive proposals from qualified applicants (freelancers), or invite certain qualified freelancers or professionals to apply for their projects.

Upwork was formed in 2013 and was rebranded and launched in 2015 by Odysseas Tsatalos and Co. after the merger of Elance and oDesk. Based in California, Upwork now boasts of hosting 20 million freelancers globally and offers services in diverse fields.

Freelancers create profiles and bid on projects using “Connects” and collaborate with clients through secure tools like escrow payments and milestone tracking. People who own businesses and companies post jobs, hire talent (freelancers), and manage projects seamlessly, with AI-powered tools.

Why Choose Upwork For Freelancing (vs Other Platforms)?

You should choose Upwork for freelancing because it stands out as a premier freelancing platform. It has unique features, such as higher-paying clients, robust tools and security, and a massive and diverse project pool. 

Below are reasons to choose Upwork over other platforms:

• Massive and diverse project pool: Upwork offers thousands of job listings daily, ranging from short-term to long-term contracts, covering over 100 categories like IT,  AI services, digital designs, etc.

• Robust tools and security features: Upwork’s platform is built for trust. It has escrow payment protection for both clients and freelancers. Clients’ funds milestone before work begins, and freelancers are paid via secure tools like PayPal, wire transfer, etc.

• Flexible access for all freelancers: The Upwork platform welcomes both beginners and pros alike. You can create a profile, get approved within 48 hours, and start bidding with “Connects” (virtual currency, earnable and purchasable).

• Client quality and global reach: In Upwork, you will come across a wide range of clients, from start-ups to Fortune 500 companies like Airbnb and Microsoft. This global reach means freelancers can work across different time zones.

• Higher-paying clients: On Upwork, you will come across start-ups willing to pay premium rates for skilled freelancers.

• Scalability and career growth: Upwork supports you to scale from a side hustle to a full-time agency. This is made feasible with features like Plus or enterprise plans, which offer premium visibility and dedicated support.

Compared To Others

• Fiverr: While Fiverr is great for quick, one-off gigs and beginners. Upwork still offers you substantial opportunities for career growth.

• Freelancer: Upwork still edges above freelancer platforms in terms of payment security, high-quality jobs, and well-paying jobs.

Which Freelance Niches Are In Demand On Upwork Right Now?

The freelance niches in demand on Upwork right now are: Artificial Intelligence (AI) and Machine Learning(Fastest-Growing Tech), Coding and Web Development (Evergreen with an AI Twist), Data Science and Analytics (The Backbone of Business Decisions), Sales and Digital Marketing (Digital Growth Engines). Others also include UI/UX, ghostwriting, and copywriting.

What Are The Steps To Start Freelancing On Upwork?

To start freelancing on Upwork, you need to sign up and create a profile, identify your niche and skills. These steps involve building your profile and attracting clients to your services. 

The following steps will guide you on  how to get ready on Upwork:

Step 1: Sign Up and Create a Standout Profile

• Go to Upwork and sign up for a free account using an email or Google/Apple ID. Build a professional profile. This is your storefront. 
• Upload a clear, professional headshot (profiles with photos get 2x more views).

• Write a concise title with in-demand keywords (e.g., “AI Data Analyst” or “Social Media Marketing Expert”).
• Craft a compelling overview: Highlight skills, experience, and what makes you unique (e.g., “3+ years in digital marketing with AI integration”).
• Add portfolio samples, certifications, or links to websites for credibility.

Upwork approves profiles within 48 hours if they are complete and accurate. A strong profile boosts visibility in AI-driven search results, critical in 2025’s competitive market.

Step 2: Identify Your Niche And Skills

Point out your expertise based on in-demand niches (per Upwork’s Q3 2025 data). Pointing out your skills makes the client know your niche, and the Upwork algorithm to bring out similar gigs (e.g., AI annotation or social media manager) maximizes your chances of landing gigs.

Step 3: Browse and Bid on Jobs with Connects

• Use Upwork’s search filters to find jobs matching your skills (e.g., “Python developer” or “social media manager”). Submit proposals using Connects (virtual currency, 10–16 per bid):

• Tailor each proposal: Address the client’s needs, showcase relevant experience, and propose a clear plan.
• Start with 2–6 Connects per bid; boost with extra Connects for high-competition jobs.
• Activate your availability badge to signal readiness.

Apply to 5–10 jobs daily; new postings (under 24 hours) have less competition. Earn free Connects via profile completion or referrals.

Step 4: Ace the interview and land the job

• Reply to client messages promptly or interview invites through Upwork’s chat or Zoom. Be professional, clarify project details, and showcase enthusiasm. Offer a small sample (e.g., a mockup or outline) if appropriate.

• Clients value communication—80% of top-rated freelancers in 2024 cited responsiveness as key to winning contracts.

• Use Upwork’s Instant Consultations ($150–$185/hour for coaching niches) to pitch expertise directly, building trust.

Step 5: Deliver Quality Work and Get Paid

• For fixed-price jobs, agree on milestones; clients fund escrow upfront, releasing payment upon approval.

• For hourly jobs, use Upwork’s time tracker for secure billing.

Deliver on time, communicate updates, and exceed expectations to earn 5-star reviews.

• Withdraw your earnings through PayPal, direct deposit, or wire transfer (10% service fees usually apply).

Upwork’s escrow and mediation protect both parties, ensuring secure payments. High ratings unlock badges like Top Rated Plus, boosting future gigs. Always ask for feedback after every project; a 4.8+ rating significantly increases hire rates.

Step 6: Scale Your Freelance Career

Reinvest earnings into a Plus plan ($14.99/month) for more Connects and premium visibility. Build long-term client relationships for repeat work. Form an agency or team for larger projects as you grow. Stay updated on 2025 trends (e.g., AI skills, career coaching) via Upwork’s blog or X posts to pivot into high-paying niches.

How Do I Create A Strong Upwork Profile That Stands Out?

To create a strong Upwork profile that stands out and attracts clients, you need a professional profile photo, showcase relevant skills, and create a compelling overview. Your profile is what attracts and most times determines if your job bid is accepted. 

Follow the steps below to craft a strong Upwork profile that stands out.

• Add a Professional Profile Photo: Upload a clear, high-quality headshot with a friendly smile and neutral background. Profiles with photos get 2x more views, per Upwork’s 2024 data. Use tools like Canva for a polished look.

• Write a Keyword-Optimized Title: Craft a specific title using in-demand keywords (e.g., “AI Data Analyst” or “Social Media Marketing Specialist”). This will enhance and boost your visibility on Upwork’s 2025 AI search, especially for niches like AI (220% growth) or marketing ($150–$210/hour).

1. Create a Compelling Overview:  Write a 200–300-word bio highlighting expertise, achievements, unique value, a client focus call-to-action (e.g., Let’s discuss your project). This often triggers an increase in proposal responses by up to 30%, per Upwork’s 2025 analytics.
2. Showcase a Strong Portfolio: Upload 3–6 samples (e.g., code, designs, or reports) with descriptions of your role and results (e.g., “Boosted traffic by 40%”). Newbies can create mock projects or link to GitHub/Behance.
3. List Skills and Earn Certifications: Add 10–15 relevant skills (e.g., Python, SEO) and take Upwork’s free skill tests for verified badges. Certified freelancers in AI or data science earn 22% more, per 2024 data.

 

1. Set a Competitive Rate: Research niche rates using Upwork’s AI pricing tool. Factor in Upwork’s 10% fee and start mid-range to attract quality clients.
2.   Complete and Submit for Approval: Fill every section to 100% completion for approval within 48 hours. Verify your identity for trust badges to unlock premium gigs.

A polished profile will leverage Upwork’s AI matching, client trust, and 2025 trends (e.g., AI annotation, career coaching), which will help you land gigs faster. 

Learn how to create a strong Upwork profile and earn more. Get the Upwork Millionaire Blueprint Course now.

How Can I Find Job Postings That are a Good Match for My Skills and Level?

To find job postings that are a good match for your skills and level of experience on Upwork, you must identify your skills and level of experience, target low-competition postings, and customize your proposals. This will narrow down relevant jobs, with filtered searches boosting proposal success by a good percentage.

The steps below will help you find matching jobs that suit your level of experience.

• Identify Your Skills and Experience Level: Pinpoint your core skills (e.g., Python, social media marketing) and define your level (beginner: <1 year, intermediate: 1–3 years, expert: 3+ years). 
• Target Low-Competition Postings: Look out for “Most Recent” to find jobs under 24–48 hours old with fewer than 10 proposals. 

• Stay Updated on Trends:  Monitor Upwork’s blog or X for in-demand skills—Upskill through Udemy.

• Explore Alternative Features: Use Project Catalog to offer pre-packaged services (e.g., “Build a logo for $200”).

• Use Search and Filter Tools: Go to Upwork’s “Find Work” tab and search with specific keywords (e.g., “generative AI”, “WordPress developer”). Apply filters and select “Entry Level,” “Intermediate,” or “Expert” under Experience Level; choose “Hourly” or “Fixed-Price”; filter by budget (e.g.  $200+ for experts); and pick your category (e.g., Development & IT). Prioritize clients with verified payments or 4.5+ star ratings.

How Can I Land My First Job Even With Little Or No Reputation On Upwork?

To land your first job on Upwork with little or no reputation, focus on the strategies such as:

1. Profile optimization: complete your profile and use professional photos, a detailed description of your skills, and a good and clear headline.
2. Apply for Entry-level Jobs: target jobs with lower budgets and less competition to have an edge.
3. Offer Competitive Rates: Always set competitive rates to attract clients since you’re just starting. Consider starting with lower rates to enable you to build your portfolio.
4. Provide Excellent Proposals: Make sure that your proposals are well-written, not too long, and directly address the client’s needs.
5. Be Proactive: Apply to as many jobs as you can and don’t give up or be discouraged by rejections.

How Do I Track And Improve My Job Success Score (JSS), Responsiveness, And Upwork Metrics?

To track and improve your Job Success Score (JSS), responsiveness, and other Upwork metrics, check your stats page, job success insight, and monitor trends.  These targeted strategies and steps boost your visibility and client trust on the world’s largest freelance marketplace.

Here are ways to track and improve your job success score, responsiveness, and Upwork metrics:

• Check your My Stats page: view current JSS and gather details about why it might have changed.
• Job success insight: Engage this feature to understand factors that are impacting your JSS and change to your score
• Monitor trend: Weekly, review components like public ratings (skills, communication) and private feedback (recommendation scores 0–10). Track via the My Stats page for earnings and contract history.

• Deliver quality work:  meet deadlines and exceed clients’ expectations.
• Maintain strong client relationships: Build rapport with your client and address concerns when and where necessary, proactively.
• End inactive contracts: Communicate with your client to end a contract that has been inactive for a long time.
• Handle disputes gracefully: Resolve disputes amicably to avoid negative reviews and impact on your JSS.
• Choose the right projects: Ensure to always choose the right always choose projects that align with your expertise.

• Prompt response: Always ensure to reply to clients’ messages and job offers on time.
• Communication: communication is key, and make sure you communicate effectively with clients.

Conclusion 

Starting freelancing on Upwork requires a careful, consistent, and strategic approach in order to be successful. By creating a strong profile, crafting personalized proposals, and delivering high-quality work, you can increase your chances of success.